01 July 2013

Disney Rides into Retailers with Product Assortment Inspired By New Action Adventure Film "The Lone Ranger"

 Disney Consumer Products (DCP) has rounded up an assortment of products based on the highly anticipated Disney/Jerry Bruckheimer Films’ The Lone Ranger, releasing in theaters July 3, 2013. The offering features exciting products from leading brands including LEGO, NECA, Theodora & Callum, Rotenier, Will Leather Goods and more for a diverse Western adventure, film-inspired assortment.
Designed for Western fans of all ages, the new product line includes apparel, construction sets, detailed action figures, role play items, designer accessories and hand-crafted leather goods that capture the action and adventure of the film and its iconic characters, including the Lone Ranger and Tonto.

“The product assortment for The Lone Ranger is eclectic and dynamic, capturing the classic Western style,” said Josh Silverman, executive vice president of global licensing, Disney Consumer Products. “We have assembled a unique collection of products that allow fans to experience the film’s adventure and fun, through traditional role play and handsomely crafted one-of-a-kind pieces.”

Opening in theaters July 3, The Lone Ranger is a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice, taking the audience on a runaway train of epic surprises and humorous friction where two opposites must join forces to battle greed and corruption.

The Lone Ranger collection of products is available now at Disney Store locations nationwide, as well as boutiques, national retailers and at Disney Store  

The Lone Ranger Product Assortment:

Toys and Role Play:

·         LEGO®-The Lone Ranger™ Construction Sets (MSRP: $12.99 - $119.99): Kids can saddle up for action with the Lone Ranger and Tonto as they go after the bandits with the new The Lone Ranger construction sets, each featuring a key scene and iconic characters from the highly anticipated new film.

·         Tonto and the Lone Ranger 7” Action Figures by NECA (MSRP: $17.99): Based on the Lone Ranger and Tonto in the upcoming film The Lone Ranger, these 7” action figures have more than 20 points of articulation for nearly unlimited posing. Both figures feature the likenesses of the characters and an incredible degree of movie-accurate detail.
·         Prop Replica Lone Ranger Mask by NECA (MSRP: $14.99): Modeled on the actual movie prop worn by the Lone Ranger in the film, this molded mask is made of durable, wipe clean manmade material and ties behind the head like the original prop.
·         The Lone Ranger Hat for Boys from Disney Store (MSRP: $16.95): Every true Western hero needs a hat, and the Lone Ranger is no exception. This brilliant white felt cowboy hat with faux-leather band has all the style of the legendary masked man.


·         The Lone Ranger Scarf by Theodora & Callum (MSRP: $175.00): Theodora & Callum introduces a limited edition The Lone Ranger scarf to celebrate the release of the new film. The classic Southwestern-inspired print is available in three colors: blue, brown and pink. This nostalgic print, reminiscent of the old west, is sure to transport you to the thrilling adventures of Disney's epic journey.

·         The Lone Ranger Cufflink Collection by Rotenier (MSRP: $395.00 per set): Robin Rotenier has released his collection inspired by Disney’s 2013 theatrical release, The Lone Ranger. The men’s line will consist of several pieces that incorporate iconic elements inspired by the film’s characters and story.
·         Will Leather Goods for The Lone Ranger (MSRP: $75.00 - $350.00): A look into the past, Will Leather Goods celebrates Disney’s The Lone Ranger with a handsome collection of leather relics, including horse hair, tooled leather and hand beaded items.
·         The Lone Ranger Raglan Tee for Men (MSRP: $29.50): Aspiring Wild West heroes can “saddle up” in this classic raglan sleeve baseball tee with silvery The Lone Ranger logo.


·         The Lone Ranger Book Adaptation (MSRP: $5.99): Experience all the action and adventure of The Lone Ranger film, starring Johnny Depp as Tonto and Armie Hammer as the Lone Ranger, with this book adaptation of the classic tale.

From producer Jerry Bruckheimer and Academy Award®-winning director Gore Verbinski, the filmmaking team behind the blockbuster “Pirates of the Caribbean” franchise, comes Disney/Jerry Bruckheimer Films’ “The Lone Ranger,” a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.

“The Lone Ranger” also stars Primetime Emmy® and Golden Globe® Award-winner Tom Wilkinson (“John Adams”) as nation builder Latham Cole; William Fichtner (“The Dark Knight”) as Tonto and the Lone Ranger’s archenemy Butch Cavendish; Primetime Emmy Award-winner Barry Pepper (“The Kennedys”) as military martinet Captain J. Fuller; James Badge Dale (“Iron Man 3”) as Texas Ranger Dan Reid, John’s older brother; Ruth Wilson (“Luther”) as Dan’s wife and John’s former sweetheart, Rebecca Reid; and two-time Oscar® nominee and six-time Golden Globe® nominee Helena Bonham Carter (“The King’s Speech”) as flamboyant, one-legged saloon owner Red Harrington.

The film is directed by Gore Verbinski and produced by Jerry Bruckheimer and Gore Verbinski. The screen story is by Ted Elliott & Terry Rossio (all four “Pirates of the Caribbean” films) and Justin Haythe (“Revolutionary Road”) and screenplay by Justin Haythe and Ted Elliott & Terry Rossio. The executive producers are Mike Stenson, Chad Oman, Ted Elliott, Terry Rossio, Johnny Depp, Eric Ellenbogen and Eric McLeod.

 Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world's largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into consumers' homes with products they can enjoy year-round. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around seven strategic brand priorities: Disney Baby & Classic Characters, Disney Media Networks & Games, Disney & Pixar Animation Studios, Disney Princess & Disney Fairies, Disney Live Action Film, Marvel, and Lucasfilm. Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books, magazines, and digital products and also includes an English language learning business, consisting of over 40 Disney English learning centers across China and a supplemental learning book program. DPW's growing library of digital products includes best-selling eBook titles and original apps that leverage Disney content in innovative ways. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores worldwide and is known for providing consumers with high-quality, unique products. 

 Disney's official shopping portals online are www.DisneyStore.com and www.DisneyStore.co.uk. 

For more information, please visit Disney Consumer Products Disney Consumer Products or follow us at http://www.youtube.com/DisneyLivinghttps://www.facebook.com/DisneyLiving and https://twitter.com/DisneyLiving


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