11 February 2014

Disney’s Upcoming Transmedia Strategy - Across Multiple Media Platforms



 Very Interesting  - Insight on Future
It's just enough to keep us thinking about what's coming next. 

“Captain America: The Winter Soldier” will “set critical events in motion” that will lead directly into next year’s “The Avengers: Age of Ultron,” The Walt Disney Company CEO and Chairman Robert Iger told investors and analysts Wednesday.

In addition, the Disney chief said that the parts of the “Captain America” sequel’s plot will be reflected in ABC’s “Marvel’s Agents of S.H.I.E.L.D.”

It continues Disney’s transmedia strategy, an approach that weaves a narrative across multiple media platforms, spanning movies, television shows, comics and social media outlets. The company has used this approach in previous Marvel Comics adaptations, orchestrating “Iron Man,” “Iron Man 2,” “The Incredible Hulk,” “Thor” and the first “Captain America” so they all bled into “The Avengers.”

Can't wait to see it all come together. Looking forward to the Capt. America and SHIELD Connections.


 Courtesy of Yahoo Movies dot com



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