16 April 2014

More "Frozen" Mania - Parents Shopping at 3 a.m.and Paying Big Bucks

If you've seen the movie "Frozen" you know why everybody loves it so much. The story is sweet, funny and cute. Kids absolutely loved it and then they want the merchandise with the characters on it like the princesses dresses, dolls and more. The trouble is, there isn't enough of it. It gets sold out very quickly and then you have to wait. If you're on a deadline, like I was, you can't wait. Yes, I too was having a Frozen party and when I went to Party City just to buy the plates, cups and napkins well lets say I was disappointed and freakin' out. I left with only the napkins. Now, how was I suppose to have this party with all these kids and have just Frozen napkins? It was a Frozen party and all Party City said was it was all on back order. Apparently everyone else was having a Frozen party and I didn't have time to get it on line. I never thought the merchandise would not be there, I waited till the last minute. So yes I too had gotten a taste of "Frozen" Mania.

Here's more about what some parents are doing to get the Frozen Merchandise they so desperately need.

Parents are also resorting to staying up until 3 a.m. and checking overseas stores to get the popular products

The hit Disney animated film has already grossed more than $1 billion at the global box office, won two Oscars and sold 3.2 million Blu-ray and DVD units in its first day on sale. Now Frozen-themed merchandise has become so scarce that parents are going to great lengths to get their hands on the gear the film's pint-size film fans crave, including staying up until 3 a.m. to buy a Princess Elsa dress, some of which are now going for $1,500 each on eBay.

Maternity wear designer Rosie Pope also told the New York Post that a friend, who works for Disney, spent $1,200 for an Elsa doll on eBay after promising her daughter one for her Frozen-themed birthday party.
“By this point, she didn’t care about the price,” Pope told The Post. “She didn’t want to disappoint her daughter.”
Another mom snagged an Olaf doll from the Disney store in Venice, Italy on a recent business trip, but she's now wary of letting the doll leave the house because of the frenzy caused by her son displaying it in public.
“Anywhere I was, at the Met, at the supermarket, all the mothers were going crazy screaming, ‘Oh my God, I can’t believe you got it!’ ” the woman told The Post. “They were asking me if they could borrow the doll for a few days...I feel like I had a bag no one else could get.”

As for the mom who stayed up until 3 a.m., it only cost her $50 to get an Elsa dress on the Disney website, but she was acting on a tip that Disney would restock its merchandise online to coincide with the DVD release of the film last month. And she had already made multiple trips to the Disney store in New York and fruitless searches online.
“When I gave [my four-year-old daughter] the dress, her eyes popped out of her head and she was so excited. It was like the happiest I’ve ever made her in my life," Gleason told Today's website.

Some mothers have even set up Facebook groups, like Unfrozen Trading Friends, where approved members can buy, sell and exchange Frozen gear without mark-ups.
Elsewhere online, angry moms are complaining about not being able to find certain items.

The websites and stores for many retailers are out of stock of several, popular items.
Last week, Disney reportedly instituted a two-item limit on all Frozen goods at its stores, but there isn't even much to buy in some locations, like the Times Square shop, which only had some dresses with a "Frozen" logo and large, Frozen-themed shoes during a visit to the location by The Post last week.
A Disney store employee also told The Post that people have gotten into fights in the morning.
“The kids cry, but the parents are the problem," the employee said. "They try to guilt us, say their daughters are sick. They have no shame. But I can’t make it magically appear!”

A Disney Store spokesperson has not yet responded to The Hollywood Reporter's request for comment.

Would you pay thousands to get your kid what they wanted?

A big thanks to The Hollywood Reporter for all the Info.  

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