This is a great idea, I'm always happy as a busy Disney mom to see more healthier options for my kids. Really all kids and having the Disney/Marvel/Star Wars characters on the packaging doesn't hurt at all. I was given info to pass on to you about the new products for kids (adults too) to enjoy, I think this is awesome - don't you? Details and cool pics below...
@ PMA Fresh SummitYummy Yoda Grapes and Delicious Darth Vader Apples Inspire Star Wars Fans of All Ages to Stay Fit and Eat Right



John T. King, vice president of licensing, consumables, Disney Consumer Products comments, “Supporting parents by offering healthy, nutritious options for their kids is of utmost importance to The Walt Disney Company and adding family-favorite Star Wars to our licensed fruit and veggies portfolio is a natural extension of our commitment in this space.”
Additional new licensed produce featuring designs from Marvel’s Avengers and Disney’s Frozen will be featured at PMA including Marvel andFrozen-themed Grapes by Four Star and Frozen-themed Dipperz by Crunch Pak, which are available now at grocery stores nationwide. Through newcollaborations with DCP, licensees and retailers have seen their produce businesses thrive. For example, both DCP’s summer grapes program at Walmart and creative in-store fruit displays at Albertson’s performed extremely well, exceeding sell-through expectations.


About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into their homes. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Tinker Bell, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children’s books, magazine, eBooks and apps. DPW is also committed to the educational development of children around the world through Disney Learning, which includes our flagship learning brand, Disney Imagicademy, as well as Disney English and other Disney-themed learning products. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores and provides high-quality, unique products. Disney Store also operates ecommerce sites in several countries, which can be found here. For more information, please visitwww.DisneyConsumerProducts.com.
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that delivers innovative and engaging product experiences across thousands of categories from toys and apparel to books and fine art. As the world’s largest licensor, DCP inspires the imaginations of people around the world by bringing the magic of Disney into their homes. DCP is comprised of three business units: Licensing, Publishing and Disney Store. The Licensing business is aligned around five strategic brand priorities: Disney Media, Classics & Entertainment, Disney & Pixar Animation Studios, Disney Princess & Tinker Bell, Lucasfilm and Marvel. Disney Publishing Worldwide (DPW) is the world's largest publisher of children’s books, magazine, eBooks and apps. DPW is also committed to the educational development of children around the world through Disney Learning, which includes our flagship learning brand, Disney Imagicademy, as well as Disney English and other Disney-themed learning products. The Disney Store retail chain operates across North America, Europe and Japan with more than 350 stores and provides high-quality, unique products. Disney Store also operates ecommerce sites in several countries, which can be found here. For more information, please visitwww.DisneyConsumerProducts.com.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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