LUCASFILM JOINS FORCES WITH FIVE MAJOR BRANDS TO LAUNCH PROMOTIONAL CAMPAIGN IN SUPPORT OF
“ROGUE ONE: A STAR WARS STORY”
DURACELL, GENERAL MILLS, GILLETTE, NISSAN AND VERIZON JOIN THE GLOBAL INITIATIVE -- Lucas film is teaming up with 5 of the world’s most well-known brands,
Duracell, General Mills, Gillette, Nissan and Verizon—for the launch of an extensive global
promotional campaign in support of “Rogue One: A Star Wars Story,” opening on
With their specific, custom-designed campaigns and innovative programs, the five internationally respected global brands are poised to complement the tempo and tone of the overall marketing campaign of this first-ever stand alone Star Wars story.
About “Rogue One: A Star Wars Story”
From Lucasfilm comes the first of the Star Wars standalone films, “Rogue One: A Star Wars Story,” an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
“Rogue One: A Star Wars Story” is directed by Gareth Edwards and stars Felicity Jones, Diego Luna, Ben Mendelsohn, Donnie Yen, Mads Mikkelsen, Alan Tudyk, Riz Ahmed, with Jiang Wen and Forest Whitaker. Kathleen Kennedy, Allison Shearmur and Simon Emanuel are producing, with John Knoll and Jason McGatlin serving as executive producers. “Rogue One: A Star Wars Story” opens in U.S. theaters on December 16, 2016.