28 March 2017

DISNEY STORE CELEBRATES 30 YEARS OF MAGIC with In-Store Celebrations

Disney Store Commemorates Milestone with Limited Edition Products & More 

The most magical store - Disney Store is celebrating its 30 year anniversary, officially marking the historic grand opening of the Glendale, California store in 1987. 

In commemoration of this milestone, a new line-up of limited edition 30th anniversary products will be released featuring highly-anticipated collectibles and a special anniversary Disney Tsum Tsum set. In-store celebratory events and activities are also planned – including a 30th Anniversary Parade, taking place every day at 3pm through April 2. Guests are invited to hear short, fun stories and facts about Disney Store’s history and younger Guests are encouraged to dance along the store parade route. 




Since its inception, Disney Store has served as a brand beacon for Guests around the world, providing an immersive retail destination that delivers the very best in product offerings, unique experiences and unparalleled Guest service. Currently, Disney Store operates 340 stores worldwide and ecommerce sites in 10 countries.

 A really special ritual everyday - just in case you didn't know :-) 
“Unlock Imagination” at Disney Store
A unique opening ceremony takes place every day at most Disney Store locations nationwide. Each day, one lucky child is chosen to take part in the opening ceremony and officially Unlock Imagination with an oversized lock and key. The child receives their very own replica key to take home as a keepsake to remind them of that special day.
The unlocking imagination opening ceremony is a Disney Store ritual which creates magic every morning.

“For 30 years, Disney Store has helped fans and families around the world make Disney magic a part of their daily lives,” said Paul Gainer, executive vice president, Disney Retail. “We have continued to evolve and address not only the needs and interests of Guests, but also the growing slate of Walt Disney Company brands and franchises, including Pixar, Marvel and Star Wars

To find a Disney Store location, Guests can visit www.DisneyStore.com/storelocator or call (866) 902-2798. Guests can also sign up for email alerts at www.DisneyStore.com/Updates, become a fan on www.facebook.com/DisneyStore  or @DisneyStore on Twitter

ABOUT DISNEY STORE 
The Disney Store retail chain, which debuted in 1987, is owned and operated by Disney in North America, Europe, and Japan. Disney Store is the retail merchandising arm of Disney Consumer Products and Interactive Media, the business segment of The Walt Disney Company (NYSE:DIS) and its affiliates that extends the Disney brand to merchandise. Disney Store carries high-quality products, including exclusive product lines that support and promote Disney’s key entertainment initiatives and characters. Disney Store opened its first store in Glendale, California and, in doing so, originated the themed retail business model. 


Have a magical day!!




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