25 March 2017

Magic of Storytelling by Emma Watson #BeautyandtheBeast




Disney and ABC Invite Families to Read Together During Fifth Annual “Magic of Storytelling” Campaign and Second Annual Disney Reads Day


Disney to Donate up to One Million Books in 2017 through First Book;
More than 57 Million Books Distributed To Date
Emma Watson to Narrate “Magic of Storytelling” PSA Presented Across Disney|ABC Television 

Disney and ABC announced it will donate up to one million books to First Book, a nonprofit that provides new books to educators and organizations serving children from low-income families, during its fifth annual Magic of Storytelling campaign from now through March 31.

All the Info:


The Magic of Storytelling campaign aims to inspire families’ imaginations, cultivate a lifelong love of reading in kids, and bring books to underserved communities across the country. Over the past 16 years, Disney has donated 57 million books to First Book. Together with First Book, Disney Publishing Worldwide and Disney|ABC Television Group are committed to placing up to one million more books in the hands of children in need across the country.

As part of the Magic of Storytelling campaign, families are encouraged to put everything else down, pick up a book, and read independently or together during the second annual nationwide Disney Reads Day on February 4. Families can do this at home by taking time to read their favorite books together, or visit a participating Disney Store, Barnes & Noble, or other retail location for story-time, themed activities, and giveaways.

From now through March 31, Disney book donations (up to a total of one million donations) can be activated through various ways:


One for One Book Donation: Disney will donate one book to First Book for every eligible Disney book purchased at a Disney Store or participating retailer during that store’s participation window.  (A list of eligible Disney books and participating retailers are available at magicofstorytelling.com.)
Share a Shelfie: Disney will also give one book for every “shelfie” — a selfie photo with a favorite book or in front of a bookshelf — shared on Twitter or Instagram using the hashtag #MagicOfStorytelling.

Disney Story Central: Users of Disney’s digital reading platform can download digital books designed for parents and children to read together. Disney will donate one book to First Book for every book read in the app.
Magic of Storytelling Sweepstakes: Consumers can enter to win a library of 400 Disney books for their school and a personal library for their home in the Magic of Storytelling Sweepstakes. For every sweepstakes entry, Disney will donate one book to First Book. To enter the sweepstakes and for more rules and information, visit magicofstorytelling.com.

In-Store Events: Celebrate Disney Reads Day on February 4 at Disney Store, Barnes & Noble, and participating retailer locations nationwide. Families and fans can enjoy free family-friendly events like story time, coloring and activity sheets, and themed “shelfie” stations. A full list of participating Disney Store and retailer locations is available at magicofstorytelling.com.



The campaign launches with a PSA voiced by Emma Watson, star of The Walt Disney Studios  film “Beauty and the Beast" In the PSA, Watson highlights the impact of books on children. watch above!!

Enjoy!!! :-)



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